About Us

The WilloMD™ is a fifth generation consumer/medical device developed by Physician's Technology, LLC founded in 1999 and originally based on the early work of Drs. Ronald Shapiro and Richard Dunlap. Through extensive research and clinical application, our Company has developed significant advancements designed to treat pain that limits performance and particularly knee and joint pain; collectively referred to as Performance Enhancement Technology (PET). The founding principal and mission of our Company is “To develop and market non-medicinal, non-prescription, safe and effective solutions to enhance the performance of our users by relieving pain”.

At its core, Physician's Technology has developed this patented operating platform and performance enhancement technology based on a proprietary algorithm and other features that deliver a safe and effective solution to performance pain management. This offers a meaningful alternative to potentially harmful and addictive pain medication. This is especially helpful to the over 60 million consumers that suffer from knee joint pain and want to safely enhance performance in their favorite domestic, recreational, or professional activities. Interestingly, in addition to treatments reimbursed under their health insurance coverage, consumers spend over $22 billion out of pocket or an average of $367 per year per person for various products to reduce pain. The WilloMD™ is not only a safe and balanced instrument but a functional and effective medical device that is easy to use with a beautiful and sleek exterior design by a highly respected and talented team of industrial designers recognized by the London School of Design.